Innovation Series No 7 - Building a Brighter Future

Date added 01 November 2016
Filed under Efficiencies

David Orr

David Orr

Housing organisations are experiencing dramatic change.

With the Housing and Planning Bill introducing the Right to Buy with substantial discounts and the 1% reduction in social rents in England for the next four years, organisations could be forgiven for focussing on managing their money rather than their employees.

Engage for Success found that effective employee engagement drives productivity, customer satisfaction and improves profitability, so it’s now more important than ever.

So in today’s fast moving society where change is a constant a robust employee engagement strategy for designing, implementing and measuring ongoing employee engagement is essential.

Employees need to be involved as part of an ongoing iterative process of change and improvement.

Regular staff surveys can provide a useful reference point but specific strategies and actions are needed to improve employee engagement so employees feel connected and valued.

Leaders don’t just need to talk the talk they must walk the walk, engaging employees need to be embedded in the “way we do things around here”.

David Orr, Chief Executive of the National Housing Federation’s recently outlined at the NHF Communications and Marketing Conference why housing associations must engage with the public, politicians and tenants, to tell their story.

He spoke of the need for Heads of Communication to work more closely with Chief Executives to ensure that this story is told properly: “It’s not something that jogs along behind. It sits in place. It’s as important as knowing you have the money.”

Setting out an optimistic vision of the future is vital, Orr says, to ensure that housing associations have a voice on how that will be shaped: “At the heart of that leadership task is being able to tell a story of the future that is credible, that people engage in. If you don’t have your own view of what that future looks like, then all that you will ever do is manage the present.”

An ongoing iterative process of change and improvement with informed insight from the people doing the job to make the right changes in the right way.

The role of leaders is two fold:

  1. Encouraging innovation with a clear strategy and supportive environment.
  2. Ensuring the organisation has systems in place to generate ideas, to develop good ideas and to exploit great ideas.

Here to help

We are working with a number of organisations to embed everyday innovation through engagement; a key driver for organisational success; using an award winning approach to:

  • Agree objectives, priorities and success criteria
  • Introduce our ideas and innovation software platform
  • Support employees and encourage everyone to participate
  • Establish internal arrangements to filter (triage) ideas
  • Agree a system for approval, feedback and implementation of ideas
  • Put in place an appropriate system for employee recognition and rewards

Want to know more then visit the thinkchange website.

Email thinkchange or call today 07512 451637


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